(pic from Flickr user British Mum)
This could work! Dominoes Pizza Brazil has combined two of our loves....pizza and movies! In partnership with 10 video rental stores in Sao Paulo and Rio de Janeiro, the brand used rented DVDs as media. About 10 discs each of 10 different new release titles such as Argo, 007, Dread And Dark Knight were stamped with thermal ink and flavored varnish, both sensitive to the heat.
While people were watching the movie, the heat of the DVD player affected the disc. When the movie ended and they ejected the disc, they smelled pizza. They also saw pizza: the discs were printed to look like mini pies, and carried the message: "Did you enjoy the movie? The next one will be even better with a hot and delicious Domino's Pizza."
No word yet on whether they will try this here in the states. I like the idea. We can expand it....popcorn.....steaks....maybe a car company could even jump in with that 'new car smell' with a tagline of, 'now you can watch this movie in your new car from yadda yadda yadda car company'. Yep....I will volunteer for that test market!